The project activities and background


My dream world: Radical Service Innovation with young people


My Dream World project aims to increase the involvement and inclusion of young people in Namibia and South Africa using innovative service design tools. Service design is a new approach, in which customer's experience becomes the main focus when developing new services.

The tools used are innovative and based on design, art and drama techniques. The project will develop services and tools, which help community organizations to find innovative even radical solutions to the essential services for the young people (education, health) together with their customer, young people. Solutions may be related to the ways that service is produced, for example using mobile services and internet, or co-production. Service solutions can also combine various services, like entertainment and education. New means of involvement of the young people include self documentation (photographic diaries, videos) and service design workshops. The project is firmly attached to Finland's development policy objectives in promoting human rights and democratic and accountable society.

My Dream World project focuses on considering the solutions which prevent the exclusion and promote health and well-being of young people. The aim is both to raise young people's voices to the heart of the development as well as to co-develop agile and user-oriented design tools for services together with the partners (Ombetja Yehinga Organisation, Namibia and the Cape Peninsula University of Technology, South Africa (Faculty of Design and Informatics) and South African San Institute. Participatory tools increase the social equity in poor and remote regions.

Workshops with the South African and Namibian Youth 2013

1)    Using design probes with local partners Ombetja Yehinga Organisation, Namibia and  South African San Institute, South Africa during March and April 2013. As an outcome the probes describes challanging themes that were worked out in the workshops: verbal and physical abuse, dropping out of the tenth grade and education, difficulties in finding work or career, contribution to their own community and maintaining the tradition.
2)    Keetmanshoop Youth Centre 17.-20.6.2013 Ombetja Yehinga Organisation
3)    Windhoek Cota Katutura Campus 25.6.2013 College of the Arts
4)    Kimberley Footprint of the San Centre 1.-4.7.2013: South African San Institute ja Cape Peninsula University of Technology, South Africa

Workshops with the South African and Namibian Youth 2014

1)    My Dream World 2: Constructing the service prototype South African San Institute ja Cape Peninsula University of Technology, South Africa 10.-20.8.2014 part of official World Design Capital 2014 program in Cape Town in collaboration with Open Design Week
2)   “My Dream World 2: Constructing the service prototype with Namibian Youth” 3.-9.10.2014 part of PDC2014 program
3) Round table discussion on Service and social design at the Attic, Cape Town 20.8.2014


Exhibitions 2014
  1. My Dream World: Nuorten unelmia muotoilemassa 17.4.-11.5.2014 Arktikum, Rovaniemi, Finland
  2. My Dream World: Constructing a service prototype 10.-23.8.2014 the Attic, Cape Town, South Africa

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